The kijiji Method

landing page

Sharp Employment Services - home page

A landing page is a one-page website that links directly from an advertising campaign that you have created (eg. a kijiji ad).

Their one objective is to get the reader to do something – be that to contact you or sign up for your newsletter or something else.


desert caskes

High quality images that show how your services and or products solve your readers’ problems increase the likelihood that they will reach out to you.


content words

The purpose of this text is to stop a reader in her tracks and get her to take an action, be it to call you or visit your landing page.

company logo

sharp employment services logo - drawing of owl
You are a small business owner advertising on kijiji – but that doesn’t mean that the average kijiji visitor is going to cut you any slack. You need to create a first impression that quickly communicates your value proposition. And get your visitor to take action to contact you.

campaign evaluation

There are three stages to any communication campaign.

You begin by analyzing your previous campaigns and learn what worked and what didn’t.

Then you create the new campaign. You remove what didn’t work from the previous campaign and refine what did work to suit your current goals.

Google Maps listing

google maps icon

Many of your prospects will start their search on Google. In order to ensure your business is found on Google Maps you need to create a Google My Business account and complete all of the sections that relate to your business fully and correctly.

Value Proposition

In order for a website to deliver results it needs to be both designed effectively and be technically sound. Many websites are designed beautifully with technical aspects being neglected. This is a shame as the technical aspects of a website are of equal importance to the overall success of your website and ultimately your business.

My pledge to you is that I will strike a balance between the two. I will ensure your website looks great and also that users can get what they need from it easily and quickly. Plus I will ensure your website has all of the most recent updates on a monthly basis to ensure that it is both secure and operates at its peak performance. This ensures visitors have an optimal experience and are more likely to contact you to solve their problem.

calculator and spreadsheet

Hit the Mark Designs

My focus is your success

Everything I do is geared toward making your kijiji investment have the best return your buck) that it can achieve.

From our initial meeting to that exciting moment when the phone rings and it’s a kijiji user who:

  1.  saw your ad
  2. clicked on your website link
  3. visited your website and
  4. decided to call you to solve their problem

This can only be achieved by having both the creative and strategic aspects of your advertising campaigns working together.

Creativity by having a consistent look and feel through all of your advertising channels from your kijiji advertisements to your website to your social media channels and beyond.

hit the mark designs logo
Those that fail to learn from history are doomed to repeat it.
Winston Churchill

These words sum up how most website designers function. They are so wrapped up in the look of a project that they neglect the lessons that can be learned from their previous works.
I take a different approach. Before we start building the project we will have a strategic discussion around setting the right parameters and goals for it.
Next I will create the project with input from you as we go along to ensure the vision you have comes to life.
After launching the project we will step back and analyze the results that the project achieved against the goals that we had set for it.
Then we take any lessons we learned from the results and tweak the project as needed.

Common sense is in short supply.

In any relationship little things over time can grow into big things. Even in a business relationship.

This is why the first project that we create together may take some extra time as we get to know what your particular preferences are and how they can best be executed in a successful way.

Because I care about the results that you achieve in your business I take a meticulous approach to each stage of the development process of your website.

It is like the old saying “an ounce of prevention is worth a pound of cure”. I’d rather spend some extra time ironing out all the details of your project with you before we start to assemble it. This saves us both time and money in the long run as the production process will be quicker and there will be less revisions required to achieve your goals.

I’ve got your back

Once we have launched a project of yours its journey has just begun. Any project that is successful over the long run adapts to the changing conditions that it finds itself in.

I am on this journey with you for the long run and care about the results of each project we work on. From the traffic your website receives to an email or kijiji ad campaign conversion rate we will learn and work together to achieve the most optimum results possible.

rock climbing with person in foreground with clipboard

My Story

During the mid 90’s when the internet was being discovered by the masses I was in college completing my Audio Visual Multimedia diploma.

From here I worked for an advertising firm in their multimedia and print divisions coordinating and assisting with projects.

After this I worked in the residential landlord field as a Systems Administrator and Marketing Assistant.

Then I discovered the benefits of working for myself and haven’t looked back since. I have worked with an array of clients from flooring distributors to palm readers to not-for-profit organizations assisting them get the most out of their marketing budget.

Matthew Sweeney

Work Examples

Sharp Employment Services - home page

Sharp Employment Services

This website showcases a fictitious employment agency that specializes in assisting people that have a disability.

It contains:

◉ custom logo
◉ animated background images
◉ animated text
◉ image rollovers
◉ stock photography

Brandon Johnson Plumbing - home page

Brandan Johnson Plumbing

This website showcases a fictitious plumbing company.

It contains:

◉ custom logo
◉ testimonial carousel
◉ stock photography
◉ tabs
◉ accordions
◉ Google Maps
◉ form

dentist - home page

Dr. Akman

This website showcases a fictitious employment agency that specializes in assisting people that have a disability.

It contains:

◉ stock photography
◉ Google Maps
◉ accordions
◉ image carousel

steak and fish restaurant home page

Steak and Fish Restaurant

This website showcases a fictitious restaurant.

It contains:
◉ custom logo
◉ stock photography
◉ tabs
◉ Google Maps
◉ form

market home page

Uncle Tom’s Cool Stuff

This website showcases a fictitious restaurant.

It contains:
◉ stock photography
◉ Google Maps