Here you have learned about the four basic principles to good design – proximity, alignment, repetition and contrast. Download a PDF copy for your reference.

Contrast is the concept of using design techniques throughout a piece that differentiates sections from one another. Find out about this concept here.

Repetition is the concept of using a similar creative technique throughout a piece that ties the whole of it together. Find out about this concept here.

Alignment is the concept of lining like things up into logical groups so that things can be found quickly. Find out about this concept here.

Proximity is the concept of sorting things and grouping them into logical groups so that things can be found quickly. Find out about this concept here.

There are four basic principles to good design – proximity, alignment, repetition and contrast. Learn about all four here and download a PDF copy.