Search Engine Optimization
Have your prospects find you easily.
Content
Taking what your competition has done and making it even better is where we start our journey. We do this by adding local content that people in your community are looking for.
We will also look at keywords that your community uses to find businesses like yours and add those words to your website.
Also, we will ensure your NAPW (name, address, phone number, website address) information is easily accessed on your website and elsewhere on the internet.
Having relevant images and or videos that compliment your website is another great option as it enhances your visitors’ experience.
Google My Business
When people search for a particular type of business they do not necessarily have a specific business in mind so people type in generic search terms into Google and Google often displays a Google Map with various companies that satisfy this search.
In order to get onto a map like this you need a Google My Business account and to stand out from your competition you need a GMB account that is complete including such things as photographs of your products, business description and a Q & A section.
Also, we will ensure your NAPW (name, address, phone number, website address) information is easily accessed on your website and elsewhere on the internet.
Having relevant images and or videos that compliment your website is another great option as it enhances your visitors’ experience.
Local SEO
Doing local SEO work is paramount when your main source of customers is from your local neighbourhood or town. Research through Google services such as Google Analytics and Google Search Console (both of which are free services) is an excellent starting point.
On & Off Page
There are various on and off page technical activities which contribute to the odds of your business being discovered.
On page activities include but are not limited to ensuring you have an encrypted site to having valid CSS & HTML and making sure your website loads quickly.
Off page activities include but are not limited to building citations which are mentions of your website on other websites.
Review Acquisition Strategy & Tactics
Having plentiful and positive reviews is the way we are most likely to get a potential client to contact your business.
Positive reviews reflect to your prospects that other clients have trusted you and have had a positive outcome with you.
The prospect is likely to think they can have a similar experience and contact you as a result.
Hit the Mark Designs based in Hamilton, Ontario helps small businesses reach their marketing goals through developing websites, email and stationery.
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