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how to write an effective kijiji description

by | 2023 Sep 15 | kijiji listings

your kijiji description

Introduction

I’ll be honest, it takes a lot of work to place an effective ad on kijiji. Most people get overwhelmed at the process and do not put a lot of thought into their ads. Through this post and others on my blog I aim to assist you create an effective ad without a lot of investment in time. So let’s get started. In this post we are looking at the kijiji description. This is the third most important part of your kijiji ad right behind the ad title and main image. If what the viewer reads in your ads kijiji description doesn’t engage them you will lose them to your competition either above or below you on the search results pages. So having a well worded description is very important.

To illustrate the points we will continue with our fictitious plumber Brandan Johnson who is looking to create an effective kijiji description.

If you do not know who Brandan Johnson is and want to read about his story from the beginning check out my blog summary page and click on the first blog post.

brandan johnson plumbing - brandan johnson with tool rack

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Download your copy of this article here.

Below I will describe three different methods Brandan can use to turn his kijiji description into a selling machine. The methods are:

AIDA

Attention

Interest

Desire

Action

ACCA

Awareness

Comprehension

Conviction

Action

PPPP

Picture

Promise

Prove

Push

AIDA

Attention

Hook the reader with a copy that makes them think.

Interest

Mention something that makes you stand out from your competition.

Desire

Explain why what you are offering is different and will benefit them.

Action

Ask them to do something.
This method of writing Brandan’s kijiji description is a good choice when his kijiji user already knows about a particular service but he wants to appeal to their emotions to get them to contact him. Example:

Attention

Has that leak become a big problem?

Interest

Then you’ll love my guaranteed 24 hour arrival time window.

Desire

Get back your weekend and let me deal with your plumbing problem.

Action

Check out my website link to the right or for quicker service call me at 289-222-9999.

ACCA

Awareness

of the service or product.

Comprehension

Why should I care?

Conviction

You should get this.

Action

Ask them to do something.

This method of writing Brandan’s kijiji description would be useful when Brandan wants to appeal to the kijiji user’s logical side to generate a response such as with preventative maintenance ads.

Awareness

You know that a small leak dealt with can cost much less to deal with than a larger leak?

Comprehension

Then you’ll love my small leak guarantee.

Conviction

Get your small leak dealt with before it becomes a large leak and a large headache.

Action

Check out my website link to the right or for quicker service call me at 289-222-9999.

PPPP

Picture

Create a desirable picture in your reader’s head.

Promise

Offer a promise for your product or service.

Prove

Demonstrate how your product or service works for your reader.

Push

Ask the reader to do something.
This method of writing Brandan’s kijiji description would be useful to use with the testimonials Brandan has received.

Picture

When you need a plumber you want them ASAP. That is where I come in.
Promise
I’ll be on site within 48 hours to assess your problem.
Prove
I have received over 75 Google 5 star reviews so you know I can back up what I promise.
Push
Check out my website link to the right or for quicker service call me at 289-222-9999.

In Closing

This post has outlined three methods to give your kijiji ad description the structure that it needs to convert kijiji users into kijiji customers for you. I hope that you have found some use in this post. If you would like some assistance with this process please contact me through the methods in this webpage’s footer.