Chances are that if you are a small business just starting out you will have competitors that are already well established. So, your company logo needs to assist you in standing out from your competitors.

Another job of your company logo is to communicate your company’s values. For example a daycare specializing in caring for autistic children should communicate that you are a supportive and caring business. Or if you are a custom motorcycle shop the values you may want to communicate include helpful staff and a wide variety of parts available in store.

A great company logo should be a part of any marketing material that you have. From your website to your business card to your social media channels and beyond. This allows your potential customers to build a positive image of your business in their mind over time. Then when the time comes that they need the services of a business like yours yours will come to mind immediately.